Warsteiner., Oktobierfest., The tulipa does give away.
In 2019, we obtained the full account for WARSTEINER beer. Our challenge was to reactivate the brand communication after 3 years without being present in the Argentine market, with a big difficulty, the economic instability context that Argentina was going through.
To achieve this, we use social media channels to start talking to our consumers, we launched two digital campaigns, finding an opportunity to turn a promotion into an idea: OKTOBIERFEST and THE TULIPA DOES NOT GIVE AWAY.
As a result, we doubled the number of followers of the brand in 4 months and returned to positioning WARSTEINER as a beer with character and without additives. Si te gusta, bien (If you like it, fine).