Evita The Equality Bill.

Argentina has two different 100 pesos bills: one portraying a man (Julio Roca). The other portraying a woman. This last one is the only bill featuring a woman in Argentina’s history. And not any woman: Evita Perón, someone who ́s remembered for fighting inequality between sexes. As Women ́s Day was approaching. We came up with the idea of raising awareness about the gender pay gap by making the bill with a woman’s face on it worth 27% more than the one with a man’s face on it, meaning while Roca ́s bills were worth 100 pesos, Evita ́s bills were worth 127 . The way consumers could become conscious in a very concrete, tangible way of the injustice in how much men and women are paid for the same work.

  • CLIENT

    DDL&Co

  • AGENCY

    Hoy

  • COUNTRY

    Argentina

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